Play Italy
Book the experience of a lifetime.
Discover Italy
We’re known for our many stereotypes but there’s so much more about Italy than that.
Our Italian Expertise
You will receive a guided tour by someone who loves, lives and breathes this Country.
Effortless Adventure
Just enjoy your trip, we will arrange all the scheduling. Our tours start everyday, we’re waiting for you!
our manifesto
Rome, Florence and Tuscany: the ultimate trip for history and art
6 days 5 nights
5 Destinations
From 1497 €
in double room
Rome, Sorrento and the Amalfi Coast: the core of Italian History
6 days 5 nights
7 Destinations
From 2416 €
in double room
Milan, Lake Como & Venice: landscapes and history from the North
6 days 5 nights
4 Destinations
From 2939 €
in double room
Italy's art heritage: a trip for art connoisseurs
8 days 7 nights
8 Destinations
From 3268 €
in double room
Italy in 17 days: culture, discoveries and surprises
17 days 16 nights
17 Destinations
From 5381 €
in double room
Italy: discover each side of the Country
13 days 12 nights
12 Destinations
From 5529 €
in double room
The Italian dream: Venice, Maranello, Sorrento and Rome among the art, history, food and engines
11 days 10 nights
12 Destinations
From 5162 €
in double room
The best of Southern Italy: from the Amalfi Coast to Puglia
11 days 10 nights
16 Destinations
From 4971 €
in double room
Marco Fogliamanzillo
Founder of Iamme Ia!
Iamme Ia! originated from the vision of three Sorrento-based entrepreneurs who share a deep passion for travelling. Since 2014, they have been curating unforgettable travel experiences in the captivating region of the Amalfi Coast. Welcoming travellers from diverse backgrounds, their aim is to introduce them to all the places they cherish and love.
Chiara Gigliotti
CEO at Carrani Tours
Carrani Tours, headquartered in Rome, stands as a leading Italian travel enterprise. With a rich history dating back to 1925, they now present more than 70 experiences in Rome and extend their offerings to the whole of Italy. From its foundation, Carrani Tours has consistently served as the trustworthy and competent DMC for every visitor in Rome and Italy, providing unparalleled quality and expertise.
Francesca Minato
CEO at Park View Viaggi
Park View Viaggi specializes in organizing trips to Venice and its surroundings areas, drawing upon their extensive experience in arranging both group and individual travels within Italy and also abroad. A strong connection to the Venetian territory allows them to offer distinctive experiences that can only be crafted by those who possess a genuine understanding of the region.
Guido Barocchi
CEO at Italian Travel Group
Italian Travel Group was born in Florence as a family-owned company back in 1923 and quickly became a renowned household name for tourists travelling in Tuscany. DMC, tour and bus operator, the integrated skill offer ranges from the design of tours and activities, both shared and private, to the pure tailor made experiences and up to chauffeured and coach services.
These four companies joined their forces to create the legal entity Italian Local Expert Srl
This project was funded by
The investment program focused on the development of an e-commerce platform that offers exclusive services to international travelers. Additionally, activities related to the Play Italy branding were planned and implemented.
