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Destinations

Where are you going?

Italian Expertise

Discover Italy
in a Premium Way

Crafted for You

our manifesto

You want to see it all? Do you have a region of preference in mind?
Or you just want to stop by a particular city? We have many solutions to suit your needs.

Florence: Medieval and Renaissance tour

3 days 2 nights

1 Destinations

From $500

Starting price per person
in double room

Rome: tour of the Eternal City

4.5

3 days 2 nights

1 Destinations

From $1,361

Starting price per person
in double room

Naples and the Amalfi Coast: the complete experience

4.6

4 days 3 nights

5 Destinations

From $849

Starting price per person
in double room

Sustainable Venice: Lagoon, Traditions & Local Flavors

3 days 2 nights

1 Destinations

From $1,006

Starting price per person
in double room

Umbria Gourmet Tour: Taste Tradition and Italian Culture

4 days 3 nights

3 Destinations

From $1,560

Starting price per person
in double room

Florence: the cradle of Renaissance

4.5

4 days 3 nights

1 Destinations

From $822

Starting price per person
in double room

Rome: the classics views of Rome

4 days 3 nights

1 Destinations

From $1,666

Starting price per person
in double room

Venice: the city sitting on art and water

3 days 2 nights

1 Destinations

From $1,356

Starting price per person
in double room

Palermo Short Break: a Culinary & Cultural Escape

3 days 2 nights

2 Destinations

From $867

Starting price per person
in double room

Florence: a combination of art and food traditions

4 days 3 nights

1 Destinations

From $999

Starting price per person
in double room

Bologna Short Break Art, Cuisine, and Italian Culture

3 days 2 nights

2 Destinations

From $2,371

Starting price per person
in double room

Venice: the true Venetian experience

4 days 3 nights

1 Destinations

From $1,767

Starting price per person
in double room

Rome: art, history and pizza

4.2

5 days 4 nights

2 Destinations

From $3,285

Starting price per person
in double room

Venice Carnival 2026: Elegance, Masks & Timeless Traditions

4 days 3 nights

1 Destinations

From $1,561

Starting price per person
in double room

The city I want to visit the most is...

Explore all of our destinations:

Rome

Venice

Florence

Amalfi

4.5

I chose Play Italy for a more personal, local experience—and it was exactly that. Every part of the trip was tailored to me, and when a health issue came up, they stepped in right away, rearranged everything, and found the perfect solution. This kind of care is rare. Don’t think twice - just book!

Jagmeet W.

Aug 2025

The cooking class was so much fun, we ate what we made! The Play Italy team was exceptional, always available and incredibly helpful. Hotels, guides, and drivers were all fantastic. We had a lovely time!

Mary C.

July 2025

We’d been wanting to come to Sicily for a while, and Play Italy hit every spot. The hotels were quaint and boutique-y, the guides were wonderful, and our driver gave us great tips. We loved everything they picked: definitely a five-star experience we’d recommend to anyone!

Heather F.

June 2025

We wanted a true Italian adventure, and Play Italy delivered. From the moment we landed, everything was perfectly arranged: transfers, hotel, luggage, even the taxi boat. The staff stayed in touch throughout, making sure our needs were met. For a first trip to Italy, we couldn’t have asked for more.

Renaldo G.

June 2025

4.7

Play Italy made my trip effortless. Matteo planned everything: hotel, tours, transfers - and it all ran smoothly. Ravello, Capri, the Blue Grotto… each stop was special. Stunning views, great guides, and zero stress. I’ll absolutely book with them again.

Janet P.

May 2025

Play Italy took care of everything from Venice to Sicily. The transfers were seamless, the service incredibly responsive, and the attention to detail outstanding. It truly made our trip stress-free.

Scott B.

May 2025

4.5

Choosing Play Italy was the best decision for my Italian getaway. From the moment they called to tailor my vacation, their personal touch made all the difference. The hotel was top-notch, transfers seamless. The highlight? An unforgettable Il Volo concert. I highly recommend Play Italy.

Carol J.

Jan 2025

4.7

I chose Play Italy because I wanted a company that would handle all my travel arrangements. Their booking agent customized my trip fully and this is what made my stay special. The tours were fantastic, the hotel was amazing, clean, and safe. I highly recommend speaking to Play Italy.

Sherlyn V.

Oct 2024

4.9

Play Italy’s fast response and expert planning made my first trip to Milan, Rome, and Florence unforgettable. They enriched my experience with personalized guidance and handled everything seamlessly. I highly recommend booking a tour with them!

Chung Su M.

Oct 2024

4.2

As a solo traveler, Play Italy made me feel truly taken care of. They listened to my needs, were patient, and ensured everything was perfectly organized. I felt like a VIP throughout the entire trip. I highly recommend them!

Alla R.

Sep 2024

4.6

Play Italy's online Booking Agent was always there: I had someone watching my back. As a woman traveling on my own, I needed to feel secure which Play Italy made me feel. I strongly recommend booking a tour with them!

Maria Alexandra W.

Aug 2024

Marco Fogliamanzillo
Founder of Iamme Ia!

Iamme Ia! originated from the vision of three Sorrento-based entrepreneurs who share a deep passion for travelling. Since 2014, they have been curating unforgettable travel experiences in the captivating region of the Amalfi Coast. Welcoming travellers from diverse backgrounds, their aim is to introduce them to all the places they cherish and love.

Chiara Gigliotti
CEO at Carrani Tours

Carrani Tours, headquartered in Rome, stands as a leading Italian travel enterprise. With a rich history dating back to 1925, they now present more than 70 experiences in Rome and extend their offerings to the whole of Italy. From its foundation, Carrani Tours has consistently served as the trustworthy and competent DMC for every visitor in Rome and Italy, providing unparalleled quality and expertise.

Francesca Minato
CEO at Park View Viaggi

Park View Viaggi specializes in organizing trips to Venice and its surroundings areas, drawing upon their extensive experience in arranging both group and individual travels within Italy and also abroad. A strong connection to the Venetian territory allows them to offer distinctive experiences that can only be crafted by those who possess a genuine understanding of the region.

Guido Barocchi
CEO at Italian Travel Group

Italian Travel Group was born in Florence as a family-owned company back in 1923 and quickly became a renowned household name for tourists travelling in Tuscany. DMC, tour and bus operator, the integrated skill offer ranges from the design of tours and activities, both shared and private, to the pure tailor made experiences and up to chauffeured and coach services.

These four companies joined their forces to create the legal entity Italian Local Expert Srl

This project was funded by

The investment program focused on the development of an e-commerce platform that offers exclusive services to international travelers. Additionally, activities related to the Play Italy branding were planned and implemented.